AVAMEOW is an award-winning mobile game project that offers a fun and engaging experience for social gatherings, bringing people together through strategy-based conversations and overcoming challenges as a team.
![](https://freight.cargo.site/t/original/i/a81d1747ed7a34a30d9a41c23f75f72de95550fea573f1e9f61bd4020c01e1e4/00-Awameow-Cover.gif)
Art Direction, Animation + Illustration : Richan Li
UI/UX Design: Angie Liu
Tools used:
Clip Studio Paint Procreate / Figma / Illustrator / After Effects
UI/UX Design: Angie Liu
Tools used:
Clip Studio Paint Procreate / Figma / Illustrator / After Effects
AVAMEOW was born out of a need for a fun, interactive, and digital solution during the pandemic when traditional board games like The Resistance: Avalon could no longer be played with friends in person. The concept of a digital, conversational strategy party game emerged, incorporating the classic legend of King Arthur and re-imagining it as the tale of King Meowthur. This innovative game offers a unique and exciting adventure that can be played both locally and online.
In this piece, we explore hand-drawn UI design and character styles that mimic the tactile feeling of parchment and the medieval art of grotesques and creatures. The lively cat characters and organic shapes create a friendly and fun tone for users.
In this piece, we explore hand-drawn UI design and character styles that mimic the tactile feeling of parchment and the medieval art of grotesques and creatures. The lively cat characters and organic shapes create a friendly and fun tone for users.
![](https://freight.cargo.site/t/original/i/404d9849dd2550452baeeb39e132e04a124c0c85f03e45f396808d5b89179b62/01-Intro.png)
![](https://freight.cargo.site/t/original/i/a0393af6a5d65a21c43b21dd86b3b66998477def09cfb839d0a1cf78d673614a/02-background-story.png)
![](https://freight.cargo.site/t/original/i/cfd582eb845044accc85ef51b11b8e7d310b4e25e87a2f1afa29f937831dd048/04-Logo.gif)
![](https://freight.cargo.site/t/original/i/002a5084fdc211ba756731a57d30167fa7d1591e2cafc38a0ab548340e39446b/05-Color.png)
![](https://freight.cargo.site/t/original/i/25c7b33d9c118132609da847cc34fa59a6dc7244fc81200095c323773415c6b8/06-Typo.png)
![](https://freight.cargo.site/t/original/i/d18e6e5b0c8f47461c8b9526abb7aecf339bf94e1139eea0b26513231666bdba/07-Icon.png)
![](https://freight.cargo.site/t/original/i/73fcef8915a7795ca3557fe2d4e68abed5eaeb1dd25fde9a2e50ce99594e84a8/08-UI-Elements.png)
![](https://freight.cargo.site/t/original/i/fe75ca71d25f96a942717edd747cdb82d4f83cbd695a57e1de0859222df3e316/09-Characters.gif)
![](https://freight.cargo.site/t/original/i/5120e8c55539a832445a31924e773a7f3c1976cc0ab19f0b2dc4354f65ea32ef/10-User-flow.png)
![](https://freight.cargo.site/t/original/i/a6815394a9741510f4ece0362f6ae526ef84fae1a00b3a28c6016dfd16f8b241/11-Wireframe---Prototype.png)
![](https://freight.cargo.site/t/original/i/38a9d1228ee9d06b8bf4d4a9cda8de8db11a122552a252bc22ca3ac6a91f57e1/12-Wireframe.png)
![](https://freight.cargo.site/t/original/i/eb22e268b1aef904ae7cb87d8c52066c089761f2be5ec265f7eaad0c454b9895/14-Animation_Page.gif)
Awards
︎︎︎ 2023 Vega Awards
Games (Campaign) - Best Visual Design, Platium Winner
︎︎︎ 2023 Vega Awards
Games (Campaign) - Best User Experience, Platium Winner
︎︎︎ 2023 MUSE Creative Awards
App - Games, Gold Winner
︎︎︎ 2023 London Design Awards
User Experience Design (UX) - Games - Multiplayer, Gold Winner
︎︎︎ 2023 A’ Design Award & Competition
A’ Electronic and Video Game Design Award, Iron A’ Design Award
︎︎︎ 2023 ADC Annual Awards
Gaming - UI/UX, Shortlist
︎︎︎2023 Creativepool Annual
Application Individuals, Shortlist
Games (Campaign) - Best Visual Design, Platium Winner
︎︎︎ 2023 Vega Awards
Games (Campaign) - Best User Experience, Platium Winner
︎︎︎ 2023 MUSE Creative Awards
App - Games, Gold Winner
︎︎︎ 2023 London Design Awards
User Experience Design (UX) - Games - Multiplayer, Gold Winner
︎︎︎ 2023 A’ Design Award & Competition
A’ Electronic and Video Game Design Award, Iron A’ Design Award
︎︎︎ 2023 ADC Annual Awards
Gaming - UI/UX, Shortlist
︎︎︎2023 Creativepool Annual
Application Individuals, Shortlist